CREATIVE DIRECTION & DESIGN DEVELOPMENT
Shaping concepts, silhouettes, wash direction and product stories for brands looking to evolve, refine or sharpen their denim and casualwear offer.
I work across the full development arc — from initial creative brief through fabric selection, fit, wash direction and production-ready execution — holding the creative intent and the technical reality in the same conversation throughout.
For brands who need a senior creative partner who can also execute.
WASH, FABRIC & SURFACE DEVELOPMENT
Hands-on development of distinctive finishes through wash, laser, print, overdye, dye and surface techniques — always working backwards from the fabric to protect the creative vision.
The right fabric unlocks the right wash. The right wash unlocks the right product. Getting this sequence right early saves significant time, money and unnecessary sampling rounds.
For brands who want stronger wash outcomes with fewer development loops.
INNOVATION CONSULTANCY & RESEARCH
Forward-looking research and strategic guidance on where wash chemistry, sustainable fibre and textile technology are heading — and how to apply it commercially before the rest of the industry catches up.
This includes written innovation and trend reports tailored to your brand, category and supply chain — translating emerging developments in bio-based dyes, alternative fibres, sustainable chemistry and surface technology into clear, actionable direction.
For brands and suppliers who want to understand what's coming and get there first.
SUSTAINABILITY DEVELOPMENT
Practical guidance on transitioning to lower-impact wash processes, greener chemistry and responsible finishing — without compromising creative or commercial outcomes.
The most realistic route to sustainable wash development isn't an overnight switch. It's a considered, transitional approach — strategically replacing harmful processes one step at a time while keeping the cost equation workable. That's how meaningful change actually happens.
For brands ready to move beyond aspiration and into practice.
INDUSTRY WORKSHOPS & COLLABORATIVE DEVELOPMENT
Bringing brands, suppliers and chemistry partners together to explore new processes, test sustainable alternatives and develop commercial outcomes in real time.
Recent sessions have included facilitated wash and chemistry development at Officina39 in Italy — working across brand, supplier and laundry to develop greener wash routes that are both commercially viable and creatively strong.
For brands and suppliers who want to explore innovation together rather than in isolation.
ADVISORY SESSIONS & EDUCATION
Focused one-to-one sessions for emerging brands, independent designers and start-ups who need senior-level guidance before committing to sampling or production investment.
Sessions are tailored to where you are in development — whether that's reviewing a brief, clarifying a wash or fabric direction, stress-testing a supplier route, or sense-checking product decisions before they become expensive problems.
I also work directly with brands and universities to deliver hands-on education and teaching sessions — bringing real lab experience, wash technology and sustainable development practice into learning environments. Current and previous partners include University of the Arts London.
For brands, designers and educators who want direct access to senior industry expertise.
WORK WITH ME…
Every project is different. Some clients need hands-on development support across a season. Others need a focused session to solve a specific problem. Some are planning months ahead — others need to move fast.
If you're working on something that sits at the edge of what denim and casualwear can do — technically, creatively or sustainably — I'd love to hear about it.